A World Naked Bike Ride book extract:
Public participation and media coverage are both critical elements within any World Naked Bike Ride. Indeed, the presence of the public at a #WNBR is essential for the event to be in any real way effective. Furthermore the public need not just to be on hand at the protest, but also take an active role in it.
To attract a high public attendance, it is necessary to engage the interest and excitement of the press so that the WNBR message can be broadcast to as many people as possible, both in advance of the event and in the crucial follow-up phase to ensure maximum media coverage. The most effective way to achieve high media and public curiosity is to bring lots of naked people into very public spaces.